Reflecting on the success of May's National Road Safety Week 2023

 

While the full impact is vast, here are a few key numbers that underscore the campaign's reach across platforms like print, online, TV, and radio:

- National Road Safety Week met a potential audience of 31.5 million people over a span of 76 days.
- The "Drive so others survive" campaign reached a potential audience of 6.9 million people during the same duration.

Though the campaign concluded a few months ago, it's essential to revisit its impact as we strategise for the future. The data underscores the potential for even more extensive outreach and positive change.

As we gear up for next year, we call upon organisations and individuals alike to support SARAH Group (Founder: National Road Safety Week)'s mission. By joining forces, we can amplify our efforts, making our roads safer for all.

Consider this an invitation to be part of a transformative journey in 2024.

 
Scarlet Robertson